Skill&Music is a media company operating as a communication agency and press office. It is formed by a group of professionals with strong organizational and strategic skills, a long and in-depth experience in music, opera, and communication, and an original approach to old and new media.
AND PUBLIC RELATIONS
By choosing Skill&Music for your communication you are relying on experts who work in different sectors and geographical areas, and who put their background and networks to the service of widespread coverage and a multifaceted vision.
FOR ARTISTS AND INSTITUTIONS
Skill&Music was founded in 2015. It combines the experience gathered over more than ten years by frontline professionals in the fields of communication, image, and public relations for music and culture. Ideas that are free and quick, but overall consistent and practical, aimed at building networks and visibility for institutions, festivals and artists.
TEAM
PAOLO CAIROLI
Director and founding partner
Born in 1975, Paolo is a journalist with musical and musicologist studies at the Conservatorio di Torino, at the Università degli Studi di Torino, at Paris’ Ecole Normale de Musique and at the Accademia Filarmonica di Bologna. He has performed and taught piano in several Italian towns. He has published a monograph on contemporary composer Giorgio Ferrari, and several musical essays and theatre program notes. He has been dealing with communication and external relations for music and cultural fields for over fifteen years. He has worked with several institutions and artists, promoting their business in Italy and abroad. He is a television and new media expert, and has coauthored Rai5 TV show “Petruska”. He is a founding partner of Skill&Music, a company focusing on the communication of musical and cultural events. Since 2005 he has been collaborating with Rai – Radiotelevisione Italiana, managing the communication for Rai Cultura’s musical schedule, which includes the Orchestra Sinfonica Nazionale della Rai and Rai5. He has hosted Radio3 live-broadcasted concerts and has been in charge of the international promotion of the contemporary music catalogue for Rai Trade musical editions.
He takes care of communication for the Rossini Opera Festival and the Teatro Massimo di Palermo.
He is a passionate traveler, having visited the main countries of Europe, Asia, the Arab Peninsula, North and South America, and Africa, often attending their concert halls and theatres. He is a serial runner.
IRENE SALA
Consultant
Born in 1984, Irene is a journalist and PR Manager. She studied at the Università di Bologna, graduating in Musicology and musical heritage, and she obtained a piano diploma at the Istituto Vecchi-Tonelli di Modena presenting a thesis on Claude Debussy’s Préludes. She has worked with several musical institutions, like Modena’s Teatro Comunale “Pavarotti”, Teatro Comunale di Bologna, GMI-Gioventù Musicale Italiana, Bologna’s Conservatory, and with numerous musical festivals and artists, promoting their work in Italy and abroad. She has written and published reviews on several online music magazines, and directed the video shooting of live concerts and operas. She has collaborated with Rai-Radiotelevisione Italiana dealing with the communication of its Orchestra Sinfonica Nazionale, and as TV host for Rai5’s broadcasted concerts and operas, and as radio host for Radio3.
She cooperates with Skill&Music since its foundation on different projects, also as head of Press Office like in the case of the Teatro Comunale di Bologna.
CARLA MONNI
Consultant
Born in 1986, Carla is a journalist with a degree in Musicology and Cultural Heritage from the University of Bologna, and Jazz Singing diploma from the Conservatorio G. B. Martini in Bologna. Throughout her studies and the various seminars and advanced courses within the fields of journalism, publishing, graphic design and communication, she always dedicated herself to musical performances – jazz, gospel music, soul/funky, Mediterranean music; as well as vocal technique and improvisation – by attending numerous workshops, master classes, competitions, events and musical projects held by internationally renowned teachers. She has collaborated with the publishing house LIM, with Columbia Artists Music – CAMI Music, with the Istituto Nazionale di Studi Verdiani, the Accademia Musicale Chigiana, the Conservatorio G. B. Martini, the Orchestra Maderna, the Archivio del Canto in Bologna, the music label Workin’ Label, Radio Città Fujiko, the Associazione Musicaper, the Associazione Culturale L’Offerta Musicale, with cultural magazines «L’Ape Musicale», «Exursus.org», with specialists magazines like «Musica Docta», and with music festivals like the Porretta Soul Festival. She presently collaborates with the Associazione Senzaspine.
LORENA JIMÉNEZ
Consultant
Born in 1984, Lorena Jiménez is a musicologist, journalist and PR Manager. She has a B.A. degree in Musicology (Graduate Award for the best academic record) from the University of Oviedo and a Master of Arts in Culture Management from the University of Dresden. She has studied lingua e cultura italiana at the Università per Stranieri di Perugia, as well as the German language and culture at the Universität Bayreuth and the Ruhr-Universität Bochum. She holds a B.A. degree in Violin from the Spanish Conservatory and has also studied baroque violin at the Royal Welsh College of Music & Drama in Cardiff. With over 10 years experience working in classical music, she has been Press Officer for the WIMUST project (UNESCO) and the Spanish tour of the Staatskapelle Dresden, as well as Assistant Artist Manager in leading agencies in London and Munich, including HarrisonParrott, Weigold & Böhm and Kirchnermusikmanagement. In addition to this, she has worked as a translator at the European Parliament in Luxembourg. Apart from her role as a Public Relations & Communications Manager for classical music institutions and individual artists, Lorena Jiménez also works as a music journalist for national and international magazines and as a regular contributor to the Cadena SER radio station. She has published over 200 articles as well as numerous interviews with some of the leading classical artists. Since 2008, she is an accredited music critic at some of the most relevant international music festivals, including the Salzburg Festival, the Bayreuth Festival and the Lucerne Festival, among many others. Lorena Jiménez is jury member for the Classical:Next Innovation Award.
FIRMINA ADORNO
Consultant
Born in 1992, Firmina obtained her piano degree at the age of 18 both at the Civica Scuola di Musica in Milan and at Potenza’s Conservatory. Three years later she graduated in Business Administration and Management at the Bocconi University in Milan while at the same time perfecting her piano technique through master classes, competitions and concerts in Italy and abroad, and by experimenting and researching on the relations between music, acting and new languages of communication. Her passion for culture and for music have led her to a commitment to training and education, specializing in piano teaching, and image consulting and communication for musical and artistic projects, as well as for competitions and cultural festivals, with a special focus on new media.
ROSSANA ADORNO
Consultant
Born in 1997, Rossana studied philosophy specializing in political philosophy and ethics at the University of Milan and the Vita-Salute San Raffaele University. She attended the classical guitar course at the Civica Claudio Abbado in Milan.
Rossana initially worked in the fashion field, a profession that led her to gain numerous experiences abroad, particularly in Asia and Europe.
She collaborates in the development of social promotion projects linked to sustainability and inclusiveness policies, improving and learning communication strategies in young and stimulating environments. Since 2020 she is part of the Skill&Music team.
