COMMUNICATION, IMAGE

Skill&Music is a media company operating as a communication agency and press office. It is formed by a group of professionals with strong organizational and strategic skills, a long and in-depth experience in music, opera, and communication, and an original approach to old and new media.

AND PUBLIC RELATIONS

By choosing Skill&Music for your communication you are relying on experts who work in different sectors and geographical areas, and who put their background and networks to the service of widespread coverage and a multifaceted vision.

FOR ARTISTS AND INSTITUTIONS

Skill&Music was founded in 2015. It combines the experience gathered over more than ten years by frontline professionals in the fields of communication, image, and public relations for music and culture. Ideas that are free and quick, but overall consistent and practical, aimed at building networks and visibility for institutions, festivals and artists.

TEAM

PAOLO CAIROLI

Director and founding partner
Born in 1975, a professional journalist, Paolo completed his musical and musicologist studies at the Conservatorio di Torino, with a piano diploma; and at the Università degli Studi di Torino, with Philosophy and DAMS (Disciplines of the Arts, Music, and Entertainment) degrees. He has also studied at the École Normale de Musique in Paris and at the Accademia Filarmonica in Bologna. As a pianist he has performed and taught in several Italian cities. He has published a monograph on contemporary composer Giorgio Ferrari, as well as several musicology essays and theatre program notes. Over the past twenty years he has been dealing with communication and external relations in the culture and music fields. He has been collaborating with various institutions and with several artists, promoting their business in Italy and abroad. In 2005 he started his collaboration with Rai – Radiotelevisione Italiana, where he manages the communication for Rai Cultura’s musical schedule, which includes the Orchestra Sinfonica Nazionale della Rai and Rai5. He has presented the live concerts of Radio3 and has dealt with the international promotion of the contemporary music catalogue of Rai Trade Musical Editions. An expert of television and new media, Paolo has co-authored Rai5’s TV program “Petruška”. In 2015 he created Skill&Music – a media organization focusing on the communication of cultural and musical events – of which he is the Managing Director. He presently manages the communication for the Opera di Roma and its cultural magazine “Calibano”, published by effequ, and he is also communication manager for the Rossini Opera Festival of Pesaro. A passionate traveler, Paolo has visited the main countries of Europe, Asia, the Arabian Peninsula, North and South America, and Africa, often attending performances in their theatres and concert halls. He lives between Turin, Rome, and Los Angeles.

IRENE SALA

Consultant
Born in 1984, Irene is a journalist and PR Manager. She studied at the Università di Bologna, graduating in Musicology and musical heritage, and she obtained a piano diploma at the Istituto Vecchi-Tonelli di Modena presenting a thesis on Claude Debussy’s PréludesShe has worked with several musical institutions, like Modena’s Teatro Comunale “Pavarotti”, Teatro Comunale di Bologna, GMI-Gioventù Musicale Italiana, Bologna’s Conservatory, and with numerous musical festivals and artists, promoting their work in Italy and abroad. She has written and published reviews on several online music magazines, and directed the video shooting of live concerts and operas. She has collaborated with Rai-Radiotelevisione Italiana dealing with the communication of its Orchestra Sinfonica Nazionale, and as TV host for Rai5’s broadcasted concerts and operas, and as radio host for Radio3.
She cooperates with Skill&Music since its foundation on different projects, also as head of Press Office like in the case of the Teatro Comunale di Bologna.

CARLA MONNI

Consultant
Born in 1986, Carla is a journalist with a degree in Musicology and Cultural Heritage from the University of Bologna, and Jazz Singing diploma from the Conservatorio G. B. Martini in Bologna. Throughout her studies and the various seminars and advanced courses within the fields of journalism, publishing, graphic design and communication, she always dedicated herself to musical performances – jazz, gospel music, soul/funky, Mediterranean music; as well as vocal technique and improvisation – by attending numerous workshops, master classes, competitions, events and musical projects held by internationally renowned teachers. She has collaborated with the publishing house LIM, with Columbia Artists Music – CAMI Music, with the Istituto Nazionale di Studi Verdiani, the Accademia Musicale Chigiana, the Conservatorio G. B. Martini, the Orchestra Maderna, the Archivio del Canto in Bologna, the music label Workin’ Label, Radio Città Fujiko, the Associazione Musicaper, the Associazione Culturale L’Offerta Musicale, with cultural magazines «L’Ape Musicale», «Exursus.org», with specialists magazines like «Musica Docta», and with music festivals like the Porretta Soul Festival. She presently collaborates with the Associazione Senzaspine.

LORENA JIMÉNEZ

Consultant
Born in 1984, Lorena Jiménez is a musicologist, journalist and PR Manager. She has a B.A. degree in Musicology (Graduate Award for the best academic record) from the University of Oviedo and a Master of Arts in Culture Management from the University of Dresden. She has studied lingua e cultura italiana at the Università per Stranieri di Perugia, as well as the German language and culture at the Universität Bayreuth and the Ruhr-Universität Bochum. She holds a B.A. degree in Violin from the Spanish Conservatory and has also studied baroque violin at the Royal Welsh College of Music & Drama in Cardiff. With over 10 years experience working in classical music, she has been Press Officer for the WIMUST project (UNESCO) and the Spanish tour of the Staatskapelle Dresden, as well as Assistant Artist Manager in leading agencies in London and Munich, including HarrisonParrott, Weigold & Böhm and Kirchnermusikmanagement. In addition to this, she has worked as a translator at the European Parliament in Luxembourg. Apart from her role as a Public Relations & Communications Manager for classical music institutions and individual artists, Lorena Jiménez also works as a music journalist for national and international magazines and as a regular contributor to the Cadena SER radio station. She has published over 200 articles as well as numerous interviews with some of the leading classical artists. Since 2008, she is an accredited music critic at some of the most relevant international music festivals, including the Salzburg Festival, the Bayreuth Festival and the Lucerne Festival, among many others. Lorena Jiménez is jury member for the Classical:Next Innovation Award.

FIRMINA ADORNO

Consultant
Born in 1992, Firmina obtained her piano degree at the age of 18 both at the Civica Scuola di Musica in Milan and at Potenza’s Conservatory. Three years later she graduated in Business Administration and Management at the Bocconi University in Milan while at the same time perfecting her piano technique through master classes, competitions and concerts in Italy and abroad, and by experimenting and researching on the relations between music, acting and new languages of communication. Her passion for culture and for music have led her to a commitment to training and education, specializing in piano teaching, and image consulting and communication for musical and artistic projects, as well as for competitions and cultural festivals, with a special focus on new media.

ROSSANA ADORNO

Consultant
Born in 1997, Rossana studied philosophy specializing in political philosophy and ethics at the University of Milan and the Vita-Salute San Raffaele University. She attended the classical guitar course at the Civica Claudio Abbado in Milan.
Rossana initially worked in the fashion field, a profession that led her to gain numerous experiences abroad, particularly in Asia and Europe.
She collaborates in the development of social promotion projects linked to sustainability and inclusiveness policies, improving and learning communication strategies in young and stimulating environments. Since 2020 she is part of the Skill&Music team.